Results Ezine Articles
January 2012 Results Ezine
Converting connections into business
How do you convert casual conversations with total strangers into new business? Whether you are a dexterous communicator, or pretty reticent when it comes to striking up conversations at business events, any successful business owner knows that that every conversation about business could be an underlying opportunity! Let’s take a look at the five types of people you may meet at a networking event and decipher how to connect, build credibility and convert those conversations into business. They key types of people you are likely to find are: ...
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A lifestyle spring clean
Many SME owners crave a better work/life balance and dream of one day growing their business to the point where they can either scale back their hours, or have someone take over the reins so they can retire completely. For many, this freer lifestyle doesn’t always come to fruition, but for those that seek out professional help and set their mind to it, the pipedream can more easily become a reality.
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The Dummies Guide to being seen as THE expert in your field
It’s not always easy to set yourself apart from the competition. After all, you’re competing with hundreds of other businesses in your community, each vying for the attention (and dollars!) of your customers. You can be assured that your competitors are constantly thinking of ways to attract new customers. So how can your business stand out from the rest? By becoming THE expert in your field – the ‘go-to’ person in your industry – THE business with the reputation and credibility for being the best at what you do! Positioning your business and yourself, the Business Owner, as a leading authority on your product or service is a guaranteed method to build trust and credibility with your prospective clientele. Though it may sound like an impossible and intangible task, it’s easier to achieve than you might think!
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