What Makes a Great Business Coach
What makes a great business coachThere are 5 key attributes a great business coach possesses;
Business improvement is not just about improving a business; it has to be about improving the people in the business so they can focus on what needs to be done. People own businesses; businesses do not own people, and as such, people need to know how to ‘BE’ a business owner. A great coach understands this and has the desire and ability to move a person toward greatness. A passion for people A business coach must have a passion for people and an understanding how people make decisions, how people procrastinate, how people move toward change, how people are motivated and what it takes to become that person who is the owner of a business which is producing awesome results. Most people think the business needs to be changed when in reality the majority of changes need to be made with the business owner and the people in the business. To facilitate this change a great coach must have a passion for people, they must be a person who really cares – not just someone who goes through the motion of caring. A passion for business A passionate business coach must live and breathe business and be forever interested in how a business works. They must be continually improving themselves in the area of business knowledge as a matter of their natural daily activities. |
 An understanding of business and how business works A business coach must have an underlying understanding of what makes a business worthy of a person’s time. They must have a picture in their mind of how an outstanding business works, and they must be able to clearly see the gap between a business running at optimum capacity, and a business that has not reached its full potential. A great business coach also understands that they need to continually improve so they can offer the best and most up-to-date solutions and be able to coach and guide their clients to finding that solution. A strong desire to make a real difference A great business coach must possess a strong desire to make a real difference not only in their business, but also within their community. They are driven through a natural belief that by making a difference, we all win. An ability to give tough love when needed A great business coach knows that you need be tough to be kind. They understand that being N.I.C.E equates to "Nothing Inside Me Cares Enough", and understand the importance of empathising with their clients to have their clients winning in business and in life. |
